Tips & Tricks

Posting consistently trains the algorithm to recognise your account as active. Aim for 3–5 high-quality posts per week to maintain visibility and build a stronger connection with your audience, 1 a day is the most performative, but anything over that will add little extra value.

Many businesses make the mistake of posting only promotional content, but people follow accounts to learn, feel entertained, and connect with a community. Mix entertaining posts and value-driven with promotion to build trust, keep followers returning, and turn them into loyal customers.

Short-form video outperforms every content type. Use strong hooks to immediately capture the viewer, changing graphics and fast cuts to maintain attention, and leave them feeling that they've learnt something. Even simple phone footage works if the storytelling is clear and engaging.

Reply to comments, answer questions, and interact with similar accounts. Social media is a two-way conversation, engagement increases account interaction and shows customers that your business is active, present, and cares about their brand and image.

Every few weeks, look at what posts performed best. Check views, saves, clicks, engagement, then create more content like that. Growth becomes easy when you understand what your audience loves. Never be afraid of trying something new or following trends though.